Pick Bright Data if your procurement team requires SOC 2 reports, an SLA, and a named account manager — that’s what its ~$3/1,000 price and $500/month minimum buy. Pick serp.cheap if you just need Google organic results as JSON: $0.75/1,000 pay-as-you-go (down to $0.60 at volume), no minimum, no contract. The deciding factor isn’t data quality — both fetch live google.com through residential proxies — it’s whether you can justify a $500 monthly floor.
serp.cheap vs Bright Data SERP at a glance
| serp.cheap | Bright Data SERP | |
|---|---|---|
| Price / 1,000 | $0.75 pay-as-you-go, $0.60–0.70 volume ($0.30 cached) | ~$3.00 |
| Billing model | Prepaid credits, pay as you go | Commitment |
| Credits expire | After 12 months | — |
| Free tier | 100 free searches, no card | Trial |
| Search engines | Google only | Google + others |
| Real google.com | ✅ Live google.com | ✅ Live google.com |
| Knowledge Graph | ✅ | ✅ |
| Countries | 12 | Many |
| Min. spend | None | $500/mo |
| Response | Synchronous, avg <3s | ✅ |
Prices last reviewed June 2026 — always check the provider’s pricing page.
Where serp.cheap wins
- No monthly minimum. Bright Data’s $500/mo floor means you pay $500 even in a month where you run 10,000 searches. serp.cheap bills only what you use — a 10,000-search month costs $7.50.
- ~4–5× lower per-request price before the minimum even enters the picture: $0.60–0.75/1,000 vs ~$3.00/1,000.
- No contract, no sales call. Sign up, get 100 free searches without a card, hit the API. Credits you buy stay valid for 12 months, so an idle month costs $0.
- Simple surface area. One endpoint (
POST /v1/search), one auth header, JSON in and out. No zones, no proxy configuration, no dashboard taxonomy to learn before your first request. - Cached results at $0.30/1,000 when someone already queried the same keyword recently — useful for popular head terms.
Where Bright Data SERP wins
- Enterprise compliance: SOC 2, SLAs, and the legal documentation large companies need before a scraping vendor passes procurement.
- Dedicated success managers and enterprise support — a real human owns your account.
- One of the largest proxy networks in the industry, with country/city coverage far beyond serp.cheap’s 12 countries.
- More than Google web search: other engines and SERP surfaces serp.cheap simply doesn’t offer (serp.cheap has no Maps, Images or Shopping verticals).
What switching looks like
Bright Data’s SERP product is configured through zones in their dashboard, so there’s no single universal request shape to show — but the serp.cheap side is one call:
curl https://api.serp.cheap/v1/search \
-H 'X-API-Key: KEY' \
-H 'Content-Type: application/json' \
-d '{"q":"coffee grinder","gl":"us"}'
The response carries organic[], where each item has position, title, link, snippet (plus date and sitelinks when Google shows them), and a knowledgeGraph object when a Knowledge Graph panel exists. Mapping from Bright Data’s parsed SERP output is mechanical: their organic-result rank/title/URL/description fields correspond 1:1 to position/title/link/snippet. Country targeting moves into the gl parameter (us, de, br, …), language into hl, pagination into page (1-indexed), and Google’s time filters into tbs. If your pipeline only reads organic results and the Knowledge Graph, the migration is a field-rename layer, not a rewrite. If it reads Maps, Shopping, or non-Google engines, those calls have nowhere to go — keep them on Bright Data.
The cost math on a real workload
Tracking 500 keywords once a day for 30 days = 15,000 fresh requests/month.
- serp.cheap: 15,000 × $0.75/1,000 = $11.25/mo (drops toward 15,000 × $0.60/1,000 = $9.00 at volume rates)
- Bright Data metered: 15,000 × ~$3.00/1,000 = $45.00 — except the $500/mo minimum applies, so the actual bill is $500
At this workload you’d need roughly 167,000 requests/month (≈ $500 ÷ $3.00 per 1,000) before Bright Data’s minimum stops being dead weight. Below that line, serp.cheap costs $11.25 against a $500 invoice — about 44× cheaper for the identical set of Google queries.
When Bright Data is the right choice
- Your legal/procurement process requires SOC 2 attestation, an SLA, or a vendor security review — serp.cheap won’t pass that bar.
- You need SERP data from countries outside serp.cheap’s 12 (US, BR, GB, DE, FR, ES, IT, MX, CA, AU, JP, NL), or city-level geo targeting.
- Your pipeline depends on Google Maps, Images, Shopping, or non-Google engines.
- You’re already spending well past $500/mo on SERP volume, where the minimum is irrelevant and an account manager starts earning their keep.
Verdict
This comparison is less about features than about who you are. Bright Data sells to companies whose bottleneck is compliance; the ~$3/1,000 rate and $500 floor are the cost of that paperwork. If your bottleneck is budget — you’re building a rank tracker, feeding an LLM agent, monitoring competitors — serp.cheap returns the same live google.com organic results for a single-digit monthly bill.
For the full market picture, see our Google Search API pricing comparison and the price-ranked cheapest SERP API 2026.
Try serp.cheap
Run your Bright Data query volume through the math above before your next renewal. 100 free searches on signup — no card required; pay-as-you-go from $0.75/1k after that, and credits stay valid for 12 months.
- Get your free API key →
- Prefer paying by card? serp.cheap is also on RapidAPI (
$0.90/1k) and Apify ($1.50/1k).